target audeince

Here is one of the target audience member i am focusing on. His name is Samuel Benzie and is around 20 years of age. His hobbies are football, going out regularly and clubbing. the reason i have chosen him specifically is because of his interest towards music and R&B/hip hop and occasionally indie. He also enjoys listening to such artists as Justin Timberlake and Jay -Z. He has favourite music channels such as "4 music" and "viva". I asked what he would expect to see in a music video and his response was that:

• needs to clearly identify the artist
• wants it to be original
• the editing needs to match the pace of the song
• the visuals and lyrics need to complement the story within the video.

Justin timberlake - cry me a river

Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF.The channel is owned by MTV Networks Europe and is originally a German channel. The first music video to be shown on VIVA was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. On 19 September 2011
http://uk.viva.tv/

4Music is a music and entertainment channel in the United Kingdom.
It is the only channel within the Box Television Network to be branded under Channel 4 and the only channel in the network to be broadcast in widescreen. The channel replaced The Hits. It is available on Freeview, Virgin Media & Sky.

http://www.4music.com/

After analysing the target audience i had to then take into account the demogrpahic and psychographic features of him so we could further use this as a basis for a generalisation of whole target audience we are intending to attract.

Demographics	psychographics
Gender: male	Interests:   Sport activities such as football and netball. Also activities with friends     such as shopping and watching action films. Also listening to music in the genre of R&B, Hip Hop and Rap.
Age range: 20 years old	Attitudes: Mildly religious
Socio-economic: working class.
Sexuality: heterosexual
Ethnicity:white british

With regards to demographics we decided that the target audience would fall into the category with regards to social class from the NRS social grade D, C2 and C1. This was so we could attract a much wider audience and also because I feel that our music video can relate to this category in terms of poverty.

General overview of the target audience we wish to appeal to:

Demographics	psychographics
Gender: male and female	Interests:    activities with friends     such as shopping and watching various genre films such as action, comedy or romance films. Also listening to music in the genre of R&B, Hip Hop and Rap.
Age Range: 17-25 year olds	Attitudes: Mildly religious and left wing activists.
Socio-economic: working and middle class, D, C2 and C1 using the NRS Social grade.
Ethnicity: mixed ethnicity to appeal to a wider audience