my generic conventions

Within our ancillary task, we have to take into consideration what conventions frequently appear with the RnB/Hip-Hop advertising context.

Font- We decided to choose large, bold fonts to aid to attract of the digipak and perhaps in the style of graffiti for which it relates to the urban theme of the music video and works well with the urban style front cover towards our digipak.

Images - We are considering having the 4 band members walking down perhaps a alleyway with one in front of the other 3 band members where this character will have his head down low which emphasises all the trouble he has got himself into and create a reflective yet mysterious overview on him. Also we are also possibly going to have the band name and song on the walls to the side of the band members.

Composition - The main approach we are thinking of finalising with regards to composition, was the lead member of the band will be placed in the middle of the album cover to emphasise his importance to the audience. The other band members would be placed equally separate apart from each other in the background to empathise the sense of unity and stable relationship between them.

Pose/Expression - His expressions towards the audience will be sad and perhaps creating a sense of guilt for the character he is portraying. As for the other band members we have considered them to be expressing looks of awareness and a direct attention to the audience. This means that they would be quite slump to question the audience into why we have created that pose, and a quite despondent facial expression to signify a sense of realism of what younger generations feel of what affect it has on their appearance. This could potentially create a unique way of making our digpak stand out from others.

Colours – We took into account that bold colours, such as green, black and red were frequently used within RnB/Hip-Hop advertisements for various reasons: firstly to make the artists stand out, to emphasise the importance of the artists and the band name, song etc, and finally to attract a wider audience. We have decided to meet this convention and are considering using mainly black and green as these colours associate mostly with an urban environment.

Settings -With regards to the conventions we noticed that were used to create the setting within RnB/Hip-Hop advertisements, A urban area seems appropriate  where it will be fairly run down with excessive amount of graffiti  to enhance authenticity of an urban society, again promoting our songs aspect of it being set in a populated urban city.

Props – We have decided to challenge the convention of props within our ancillary task, as this could draw away the focus of the artists and titles and possible the ability for the audience to question themselves and think what is the meaning of this.