editing our magazine advert

When we agreed to use this photo as the magazine advert, we spent no time wasting and went straight into Photoshop to see how we could edit this picture. We were advised by our teacher to not over do the photo on the editing perspective, and to keep it simple, clear but effective.

We loaded the image up onto Photoshop. After doing this, I decided to attempt to create my initial idea previously thought for the front cover of the digipak which was by using different effects, to enhance the artist announcement for the upcoming album and instantly make them more noticeable as a band to empathise that we are promoting them. By doing this I wanted them to stand out in the foreground to create a more direct address to the audience. First, I used the history brush tool to create a dim grey background but keeping the artists in colour artist we were promoting therefore making them stand out. We then used tools to give the magazine advert a professional finish which included the same font ‘praetorian’ used for the digipak and created stars using the shapes tool to create a rating for our advert.

The font added to the authenticity of an urban appearance however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. This led me and my group to using another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it (empathised by the grey colour) from the urban background.

We then had to create information about the band and upcoming album we were promoting. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

The development was fairly simple yet we believed the outcome showed us an effective advert which stood out because of the contrast of colours, customised logo to add our own style to it, and the creative compositing of the artists.