magazine advert analysis

The artists of this music poster advert are from the Black Eyed Peas. They are promoting their fourth studio album “Monkey Business” The bands as artists are unlike what we see in the music world today. As you can see, the artists have their own individual style of appearance to the advert. They have purposely shown themselves to be rebellious as they are all doing what they want to do. Taboo who is the rapper in the lower middle is creating more of the focus on him because of his noticeable   hand gesture. They present themselves as a fun and diverse band to the audience which indicates that they are promoting they’re album and representation as pleasantly and widely to all audiences as possible.

The colours that have been used for this magazine advert have been chosen for a particular reason. The specific colour of red is used in the background with subsidiary colours of black and gold which signifies a broad persona of royalty. These colours are quite fresh and look like they belong to a circus theme. To justify this suggestion further the album name is called “monkey business” which adds to the wildness and excitement of the band. The colours consist mainly of quite dull red and yellow which are so it doesn’t take the attention off the information about new album and them as artists. The bands clothes are not wearing anything particularly vibrant, just similar colours to the background however the majority of the colours in which they are wearing are black which creates an attractive eye catching contrast of the red background.

The font is quite stylised to fit the bands stylised image. The artists name and the album name is in the same font style which implies that there is an equal balance of promotion. The ‘Y’ and ‘A’ are in particularly stylised as they have been joined at the middle to make it a cross sign to signify that they have created their own flavour of style to the text.

The composition is not a usual poster that we see on billboards and magazines. This could be due to that they are a contemporary RnB/ Hip- Hop band with conventions of different genres of music to try and appeal them as a band to a wider audience. The only female singer of the band Fergie is placed on the side of the band however her expression and use of different personalised costume especially carries the attitude as she is representing a role model for all women that The Black Eyed Peas give the impression that they are here to introduce a different style of music.

The magazine advert does not provide a lot of information for the audience. The main information that they have included is the title and album name. The font has been made very bold as this is very important information for the audience however there is no additional information about the album such as; release date, availability, website etc.

This poster seems to just be an up scaled version of Jay Z's album Kingdom Come. All urban adverts seem to have an empowering image of the artist, utilising a convention that shows off the genre for example with Jay Z he is modelling the NY cap this connotes the idea of the 'hood' and urban life.

The face of jay-z is very clear and noticeable which gives him an iconic status of importance for the audience to recognise. This is a vital aspect of advertisement especially within the industry of RnB because the majority of artists are soloists and compete for the most recognisable face. However this is what makes the Black Eyed Peas unique and stand out from others.

We can see the use of dark red, black and white colours. The colours from this advert are simplistic yet effectively as it creates a persona for what the music from the album is like. As they are much muted colours it could signify quite deep and emotional music but not hugely upbeat.

The layout from this advert is very detail with information provided for the upcoming album. The Again this is a key convention

The artists of this music poster advert are again from the Black Eyed Peas. However they are promoting their new style of music and advertising to show this, they’re new contemporary style album “the beginning”. As you can see, the artists have their own individual modern style of appearance to the advert. ‘will-I-am’ is dressed in a noticeable white suit which empathises his importance and leadership as the leading band member.

The colours in this image are plain and bland using mostly white and grey white which could signifies that they no longer fit into the genre of RnB because of their new genre they are appealing to categorise into which is mainly Hip-Hop/techno. It also creates the sense of excessive wealth and purity with regards to each individual, and the band as a whole.

The magazine advert does not provide a lot of information for the audience. The main information that they have included is the title and album name. The font has been made very bold as this is very important information for the audience however there is no additional information about the album such as; release date, availability, website etc. 

  The font, though quite small, creates a futuristic persona for the band and perhaps indicates the new uses of technological devices to help influence and combine with their music.

The last four letters of the word Billboard has been filled in with different colours which symbolises a unique style that the band has and that they are trying to set out being different by how their medium looks.