Brand identity is where all of the promotion packages (CD/DVD, poster, etc) look the same, for example, the image, font, colour scheme, etc, this is done so that the audience can identify what the poster is trying to promote/sell, whether it's the artist or the song/album.
Brand identity is also needed towards the creation of our ancillary tasks to clear show who and what we are promoting.
Here is a CD cover of the black eyed peas album ‘the beginning’, below are various posters and advertisement products that they have created to promote themselves as a band and their album.
Here we can see the use of pixels to create the image which gives it a unique perspective for the artists. The use of this effect is relating to the beginning of technology which could be indicating their new beginning of their use of technology towards creating and stylising they're new music.
and say your ancillary tasks must include brand identity
ReplyDeleteYou have raised such great points to think about. Yes Brand identity is where all of the promotion packages (CD/DVD, poster, etc) look the same. Brand design agency bring alive the strategy and enhance the desired imagery of the brand.
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